Set up by two sisters; Sarah and Lauren, with an empowering mission of bringing greater clarity, authenticity and simplicity to skin care. BY SARAH LONDON is the only UK skincare collection with the full list of ingredients on the front label.

Sarah’s inspiration and motivation to revolutionise skin care began with her sister, Lauren’s recovery from leukaemia in 2012. While searching for gentle, non-toxic, natural and organic products to soothe and nourish Lauren’s sensitive skin she found it almost impossible to tell what was in the products. Even many natural and organic ranges had long, cryptic ingredient lists and often confusing and misleading labelling. So, Sarah took matters into her own hands. With her knowledge of working in the skincare industry and her child-hood passion for skincare, she hand-crafted her own blends from carefully-curated, organic and sustainably-sourced plant-based ingredients. Her skincare was not only enjoyed by Lauren but was effective and highly sought after by friends and family too - and the seeds of BY SARAH LONDON were born.


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